Wills Lifestyle taps Franchise India to grow pan-India store network
ITC's premium apparel brand Wills Lifestyle has tied up with Franchise India to expand its retail footprint via the franchise route, targeting metros and Tier 2 cities across its Classic, Sport and Clublife sub-brands.
ITC's premium apparel brand Wills Lifestyle tied up with Franchise India to expand its store network pan-India via the franchise route, targeting metros and Tier 2 cities across its Classic, Sport and Clublife sub-brands.
Why this matters
The Franchise India tie-up marks Wills Lifestyle's push to scale beyond metros into Tier 2 cities, using an asset-light franchise route to extend its Classic, Sport and Clublife lines nationally.
Retail-brand signals are accelerating, up +281600% QoQ.