Wills Lifestyle taps Franchise India to grow apparel network across metros and Tier 2 cities

ITC's premium apparel brand Wills Lifestyle is partnering with Franchise India Brands to expand its store footprint pan-India via franchising, spanning Wills Classic, Wills Sport and Wills Clublife across metros and Tier 2 markets.

— Filed Mon, 6 Jul, 2026, 22:35 IST · Source Financial Express · BrandWagon · Updated

ITC's Wills Lifestyle partners with Franchise India Brands to expand its apparel store network pan-India via franchising, focusing on metros and Tier 2 cities across its three premium brands.

Why this matters

Reinforces Wills Lifestyle's push to scale its exclusive store network pan-India via Franchise India, echoing recent signals on ITC's premium apparel expansion across metros and Tier 2 cities.

Retail-brand activity holding steady with 2,558 signals over the past 90 days.