Wills Lifestyle taps Franchise India to expand store network across metros and Tier 2 cities
ITC's apparel brand Wills Lifestyle has partnered with Franchise India Brands to grow its retail footprint PAN-India via the franchise route. The expansion spans its three sub-brands—Wills Classic, Wills Sport and Wills Clublife—targeting both metros and Tier 2 markets.
ITC's Wills Lifestyle apparel brand tied up with Franchise India Brands to expand its store network PAN-India via the franchise route, targeting metros and Tier 2 cities across its three sub-brands.
Why this matters
Reinforces Wills Lifestyle's recent push to scale apparel retail, following signals on partnering Franchise India to widen and grow its store network across metros and Tier 2 cities.
Store-opening activity holding steady with 623 signals over the last 90 days.