Wills Lifestyle taps Franchise India to expand store network across metros and Tier 2 cities
ITC's apparel brand Wills Lifestyle has partnered with Franchise India Brands to scale its retail footprint via the franchise route, targeting both metros and Tier 2 markets to build a stronger pan-India presence across its Wills Classic, Wills Sport and Wills Clublife lines.
ITC's Wills Lifestyle apparel brand has tied up with Franchise India Brands to expand its store network across India via the franchise route, targeting metros and Tier 2 cities to grow its pan-India retail footprint.
Why this matters
Continues Wills Lifestyle's franchise-led growth push, echoing recent moves to expand its exclusive and pan-India store network across metros and Tier 2 cities with Franchise India Brands.
Retail-brand activity is steady with 2,162 signals over the past 90 days.