Wills Lifestyle taps Franchise India to expand store network across metros and Tier 2 cities
ITC's apparel brand Wills Lifestyle has partnered with Franchise India to grow its retail footprint pan-India via the franchise route. The push spans its Classic, Sport, and Clublife sub-brands, targeting both metros and Tier 2 markets.
ITC's Wills Lifestyle apparel brand has tied up with Franchise India to expand its store network pan-India via the franchise route, targeting metros and Tier 2 cities across its Classic, Sport, and Clublife sub-brands.
Why this matters
Wills Lifestyle's franchise tie-up with Franchise India signals ITC's intent to scale apparel retail beyond metros into Tier 2 markets, building on its recent push to expand store network and footprint pan-India.
Store-opening activity is steady with 384 signals tracked over the last 90 days.
Also reported by
- Financial Express · BrandWagon — 5h after first sighting