Wills Lifestyle taps Franchise India to expand store network across metros and Tier 2 cities
ITC's premium apparel brand Wills Lifestyle has partnered with Franchise India to scale its retail footprint pan-India via the franchise route. The expansion spans its three sub-brands—Wills Classic, Wills Sport and Wills Clublife—targeting both metros and Tier 2 markets.
ITC's Wills Lifestyle apparel brand has partnered with Franchise India to expand its store network pan-India via the franchise route, targeting metros and Tier 2 cities with its three premium fashion sub-brands.
Why this matters
Reinforces Wills Lifestyle's push to grow its store network pan-India, echoing prior signals on its Franchise India tie-up to expand across metros and Tier 2 cities through the franchise model.
Retail-brand activity is steady, with 2,103 signals tracked over the past 90 days.