Wills Lifestyle taps Franchise India to expand store network across metros and Tier 2 cities

ITC's apparel brand Wills Lifestyle has tied up with Franchise India Brands to grow its retail footprint pan-India via the franchise route, targeting metros and Tier 2 markets across its Classic, Sport and Clublife lines.

— Filed Mon, 29 Jun, 2026, 23:56 IST · Source Financial Express · BrandWagon · Updated

ITC's Wills Lifestyle fashion apparel brand has tied up with Franchise India Brands to expand its store network pan-India via the franchise route, targeting metros and Tier 2 cities.

Why this matters

Continues Wills Lifestyle's push to scale apparel stores via franchising, reinforcing prior signals on its Franchise India tie-up to grow store network across metros and Tier 2 cities.

Retail-brand activity steady with 2,091 signals over the past 90 days.

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