Wills Lifestyle taps Franchise India to expand store network across metros and Tier 2 cities

ITC's premium apparel brand Wills Lifestyle has partnered with Franchise India to scale its retail footprint via the franchise route, targeting both metros and Tier 2 markets across the country.

— Filed Wed, 1 Jul, 2026, 04:49 IST · Source Financial Express · BrandWagon · Updated

ITC's premium apparel brand Wills Lifestyle has tied up with Franchise India to expand its store network across India via the franchise route, targeting metros and Tier 2 cities.

Why this matters

Reinforces Wills Lifestyle's franchise-led growth push, consistent with prior signals on expanding its pan-India store network across metros and Tier 2 markets via Franchise India.

Retail-brand activity steady with 2,165 signals in the last 90 days.