Wills Lifestyle taps Franchise India to expand store network across metros and Tier 2 cities
ITC's fashion apparel brand Wills Lifestyle has partnered with Franchise India Brands to grow its retail footprint via the franchise route. The expansion targets both metros and Tier 2 cities, spanning its three sub-brands: Wills Classic, Wills Sport, and Wills Clublife.
ITC's Wills Lifestyle fashion apparel brand ties up with Franchise India Brands to expand its store network across India via franchise route, targeting metros and Tier 2 cities. The chain houses three sub-brands: Wills Classic, Wills Sport, and Wills Clublife.
Why this matters
Reinforces Wills Lifestyle's push to scale a pan-India store network through franchising, following repeated signals on its Franchise India tie-up spanning metros and Tier 2 cities.
Retail-brand activity is accelerating, up +284900% QoQ.