Wills Lifestyle taps Franchise India to expand premium apparel network across metros and Tier 2 cities

ITC's Wills Lifestyle has partnered with Franchise India Brands to grow its store footprint PAN India via the franchise route. The expansion spans its Classic, Sport, and Clublife sub-brands, targeting both metros and Tier 2 markets to widen the premium apparel presence.

— Filed Fri, 3 Jul, 2026, 19:33 IST · Source Financial Express · BrandWagon · Updated

ITC's Wills Lifestyle partners with Franchise India Brands to expand its premium apparel store network PAN India via franchise route, targeting metros and Tier 2 cities across its Classic, Sport, and Clublife sub-brands.

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