Wills Lifestyle taps Franchise India to expand premium apparel network across metros and Tier 2 cities
ITC's Wills Lifestyle has partnered with Franchise India Brands to scale its store footprint pan-India via the franchise route. The push spans metros and Tier 2 markets, extending sub-brands like Wills Classic, Wills Sport and Wills Clublife to a wider retail presence.
ITC Wills Lifestyle partners with Franchise India Brands to expand its premium apparel store network pan-India, targeting metros and Tier 2 cities via the franchise route, aiming for wider retail presence.
Why this matters
Reinforces Wills Lifestyle's pan-India push after earlier signals on expanding apparel stores via franchise and growing its network across metros and Tier 2 cities.
Store-opening activity holding steady with 614 signals over the last 90 days.