Wills Lifestyle taps Franchise India to expand pan-India store network
ITC's premium apparel brand Wills Lifestyle has partnered with Franchise India Brands to scale its retail footprint via the franchise route, targeting metros and Tier 2 cities across sub-brands including Wills Classic, Wills Sport and Wills Clublife.
ITC's Wills Lifestyle apparel brand tied up with Franchise India Brands to expand its store network across India via the franchise route, targeting metros and Tier 2 cities on a pan-India basis.
Why this matters
The move reinforces Wills Lifestyle's recent push to widen its store footprint, following signals of it tapping Franchise India to grow and scale its network across metros and Tier 2 cities.
Retail-brand activity holding steady with 2,469 signals over the past 90 days.