Wills Lifestyle taps Franchise India to expand pan-India store network via franchise route

ITC's apparel brand Wills Lifestyle ties up with Franchise India Brands to grow its retail footprint nationwide, targeting metros and Tier 2 cities. The rollout spans its formal, casual, and party-wear sub-brands including Wills Classic, Wills Sport, and Wills Clublife.

— Filed Mon, 13 Jul, 2026, 11:48 IST · Source Financial Express · BrandWagon · Updated

ITC's Wills Lifestyle apparel brand ties up with Franchise India to expand its store network pan-India via the franchise route, targeting metros and Tier 2 cities across its formal, casual, and party-wear sub-brands.