Wills Lifestyle taps Franchise India to expand pan-India store network

ITC's apparel brand Wills Lifestyle partners with Franchise India Brands to grow its retail footprint via the franchise route, targeting metros and Tier 2 cities across its Classic, Sport and Clublife sub-brands.

— Filed Wed, 8 Jul, 2026, 15:17 IST · Source Financial Express · BrandWagon · Updated

ITC's Wills Lifestyle apparel brand partners with Franchise India to expand its store network pan-India via the franchise route, targeting metros and Tier 2 cities across its three sub-brands: Classic, Sport and Clublife.