Wills Lifestyle taps Franchise India to expand ITC's premium fashion retail PAN-India
ITC's premium apparel brand Wills Lifestyle is partnering with Franchise India Brands to grow its store network across metros and Tier 2 cities via the franchise route, spanning its Wills Classic, Wills Sport and Wills Clublife sub-brands.
ITC's premium fashion brand Wills Lifestyle is partnering with Franchise India Brands to expand its store network PAN-India via the franchise route, targeting metros and Tier 2 cities across its three sub-brands.
Why this matters
Reinforces Wills Lifestyle's recent push to scale its store network pan-India through Franchise India, signaling ITC's franchise-led premium fashion expansion into Tier 2 markets.
Retail-brand activity steady with 2,678 signals in the last 90 days.