Wills Lifestyle taps Franchise India to expand exclusive store network in metros and Tier 2 cities
ITC's apparel brand Wills Lifestyle partners with Franchise India Brands to scale its exclusive store footprint via the franchise route, extending reach beyond metros into Tier 2 markets with sub-brands Wills Classic, Wills Sport and Wills Clublife.
ITC's Wills Lifestyle apparel brand partners with Franchise India Brands to expand its exclusive store network across India via the franchise route, targeting metros and Tier 2 cities with its three sub-brands.
Why this matters
Reinforces Wills Lifestyle's franchise-led expansion push, echoing recent moves to grow its store network pan-India and extend retail footprint across metros and Tier 2 cities.
Store-opening activity holds steady with 501 signals in the last 90 days.