Wills Lifestyle taps Franchise India to expand apparel stores pan-India via franchise route
ITC's Wills Lifestyle has partnered with Franchise India Brands to grow its apparel network across metros and Tier 2 cities using the franchise model, spanning its Wills Classic, Wills Sport and Wills Clublife lines.
ITC's Wills Lifestyle has tied up with Franchise India Brands to expand its apparel store network pan-India via the franchise route, targeting metros and Tier 2 cities across its Wills Classic, Sport and Clublife brands.
Why this matters
The move continues Wills Lifestyle's push to widen its store network across metros and Tier 2 cities, now formalized through a Franchise India partnership to accelerate pan-India apparel expansion.
Store-opening activity is steady, with 604 signals recorded in the past 90 days.