Wills Lifestyle taps Franchise India Brands for pan-India store expansion

ITC's Wills Lifestyle is expanding its apparel retail footprint nationwide through the franchise route, partnering with Franchise India Brands. The rollout targets metros and Tier 2 cities across its Classic, Sport, and Clublife lines.

— Filed Fri, 3 Jul, 2026, 02:18 IST · Source Financial Express · BrandWagon · Updated

ITC's Wills Lifestyle partners with Franchise India Brands to expand its apparel store network pan-India via the franchise route, targeting metros and Tier 2 cities across its Classic, Sport, and Clublife brands.

Why this matters

Wills Lifestyle continues its franchise-led push, following signals of tapping Franchise India to grow, widen, and scale its exclusive store network across metros and Tier 2 cities.

Store-opening activity holds steady with 523 signals in the last 90 days.