Wills Lifestyle's 2014 tie-up with Franchise India to grow PAN-India store network resurfaces
Resurfacing a June 2014 move, ITC's apparel brand Wills Lifestyle had partnered with Franchise India Brands to expand its retail footprint nationwide via the franchise route, targeting metros and Tier 2 cities across its Classic, Sport and Clublife lines.
ITC's Wills Lifestyle apparel brand ties up with Franchise India to expand its store network PAN-India via the franchise route, targeting metros and Tier 2 cities across its Classic, Sport, and Clublife lines.
Why this matters
This 2014 franchise tie-up echoes recurring signals of Wills Lifestyle using Franchise India to widen its premium apparel footprint across metros and Tier 2 cities.
Store-opening activity is steady with 1,225 signals tracked over the last 90 days.