Wills Lifestyle partners Franchise India to widen store network across metros and Tier 2 cities
ITC's apparel brand Wills Lifestyle has tied up with Franchise India Brands to expand its retail footprint pan-India via the franchise route, targeting metros and Tier 2 cities across its formal, casual and party wear lines including Wills Classic, Wills Sport and Wills Clublife.
ITC's Wills Lifestyle apparel brand has partnered with Franchise India Brands to expand its store network pan-India via the franchise route, targeting metros and Tier 2 cities across its formal, casual and party wear lines.
Why this matters
The tie-up reinforces Wills Lifestyle's recent push to scale its store network pan-India, echoing prior signals on partnering Franchise India to expand its retail footprint across metros and Tier 2 cities.
Retail-brand activity holding steady with 2,466 signals over the past 90 days.