West Asia conflict forces India's D2C brands into 6-7%+ price hikes, grammage cuts
Plum, WOW Skin Science and GoDesi face 30-40% jumps in packaging, raw material and logistics costs as West Asia war disrupts supply chains. WOW has hiked prices 6-7%; broader category bracing for 30-50% hikes, grammage trims and margin absorption in immediate term.
West Asia conflict has spiked packaging, raw material and logistics costs for Indian D2C beauty and packaged food brands like Plum, WOW Skin Science and GoDesi, forcing 6-7% to higher price hikes, grammage cuts and margin absorption.
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