India's D2C insurgents hit $7.5B but <1% cross Rs 100 cr scale wall
Bain-DSG report pegs India's D2C revenue at $7.5B in FY25, up from $2B five years ago and growing 3x+ faster than parent categories. But under 1% of post-2008 consumer startups cross Rs 100 cr, and just 22% of those scale beyond Rs 500 cr. BPC and jewellery insurgents grew 6x and 6.5x category pace.
Bain-DSG report says India's D2C insurgents hit $7.5B revenue in FY25, growing 3x+ faster than categories, but under 1% of post-2008 consumer startups cross Rs 100 cr and only 22% scale beyond Rs 500 cr.