India's D2C startups pull in $757M as wellness, beauty and fashion brands scale offline
Capital is rotating to repeat-consumption categories with profitability and omnichannel execution. The Whole Truth ($66M), Kapiva ($60M), SNITCH and PSL ($40M each), RENÉE and Foxtale ($30M each) lead the round. D2C retail leasing hit 60% of fashion deals in H1 2026.
Indian D2C startups raised $757M as funding shifts to wellness, nutrition, beauty and fashion brands with repeat consumption, profitability and offline scale. Investors back omnichannel execution over discount-led digital growth, blurring the line between D2C and FMCG.