India's D2C cycle hits maturation: profitability, channel diversification become survival imperatives
Seven years into India's consumer brand creation cycle, capital-fueled growth is giving way to profitability discipline. Brands drawing 60-80% revenue from 2-3 platforms face concentration risk above the 25-30% threshold, forcing omnichannel pivots into modern and general trade beyond Meta, Google, Amazon, Flipkart and quick-commerce.
Analysis of India's D2C brand creation cycle over seven years, noting maturation phase shift from capital-fueled growth to profitability, channel diversification beyond Meta/Google/Amazon/Flipkart/quick-commerce, and need for omnichannel expansion into modern and general trade.
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