Troovy in advanced talks for Rs 150-200 Cr Series B led by ADIA
Clean-label kids' snack brand Troovy is closing a Rs 150-200 crore Series B led by ADIA, with Fireside joining. Capital targets product innovation and quick-commerce-led omnichannel scale-up against Slurrp Farm and Timios. Follows a $5M Series A in Jan 2025 and $2.3M pre-Series A in May 2025; FY25 revenue stood at Rs 6.05 Cr against a Rs 10 Cr loss.
Clean-label kids' snack brand Troovy is in advanced talks to raise Rs 150-200 crore Series B led by ADIA, with Fireside joining. Funds will fuel product innovation and quick-commerce/omnichannel distribution expansion against rivals like Slurrp Farm and Timios.