FSSAI mandates green 'V' logo for India's $1,621M vegan market from July next year
India's vegan food market, worth $1,621 million in 2025, faces its first regulatory framework as FSSAI notifies mandatory vegan labelling rules requiring a standardised green 'V' logo from July. The market is projected to hit $3,800 million by 2034 at 10% CAGR. Regulator also issued notices over misleading health claims.
FSSAI has notified mandatory vegan food labelling rules requiring a standardised green 'V' logo from July next year, aiming to certify plant-based products in India's $1,621 million vegan market. Regulator also issued notices over misleading health claims.
Why this matters
FSSAI is intensifying label enforcement, following recent notices to Red Bull, PepsiCo, Campa and Monster over 'energy drink' claims. The mandatory vegan 'V' logo extends its push against misleading health and category claims across food and beverage.
Retail-brand signals steady at 2,463 over the last 90 days.