FSSAI steps up scrutiny of ‘healthy’ food claims, pushing brands to revise labels and ads
India’s food regulator has issued notices over misleading health claims, increasing compliance pressure on health-food brands. ASCI said 85% of 158 food and beverage digital ads it flagged between January and June required modifications.
FSSAI has issued notices over misleading health claims, forcing food and beverage brands to revise labels, packaging and ads. ASCI says 85% of 158 flagged digital ads needed changes, raising compliance and product-development pressure across India’s fast-growing health-food market.
Why this matters
The action follows FSSAI's labelling-claims crackdown, which left packaged-food makers seeking clearer rules, and comes after Codex adopted India-led standards covering labelling.
Retail-company signals are accelerating, up +972500% QoQ.