FSSAI crackdown forces food, D2C wellness brands to rewrite labels and drop health claims
Intensified FSSAI enforcement on misleading claims like 'no added sugar' and 'natural' is pushing packaged-food and D2C wellness brands to overhaul labels, boost testing and legal spend 10-40%, and face penalties running from ₹10.9 crore to ₹154.9 crore in 2025-26.
FSSAI's intensified crackdown on misleading health claims is forcing Indian packaged-food and D2C wellness brands to rewrite labels, drop terms like 'no added sugar' and 'natural,' and sharply increase compliance spending on testing and legal review.