Troovy closes Rs 150–200 Cr Series B led by ADIA to scale clean-label kids' snacks
Clean-label kids' snack brand Troovy is sealing a Rs 150–200 crore Series B led by Abu Dhabi's ADIA, with Fireside Ventures joining. Funds will back product innovation and quick-commerce plus omnichannel push against Slurrp Farm and Timios. FY25 revenue stood at Rs 6.05 crore against a Rs 10 crore loss.
Clean-label kids' snack brand Troovy is closing a Rs 150-200 crore Series B led by ADIA, with Fireside joining. Capital will fund product innovation and quick-commerce/omnichannel distribution expansion against rivals Slurrp Farm and Timios.