Titan's Lab-Grown Diamond Entry Resurfaces: beYon's First Mumbai Store, a December Move

Titan Company opened the first exclusive beYon lab-grown diamond jewellery store in Mumbai on December 29, with further outlets planned across Mumbai and Delhi — a move resurfacing from late December.

— Filed Wed, 22 Jul, 2026, 19:37 IST · Source Financial Express · BrandWagon · Updated

Titan will enter lab-grown diamond jewellery through beYon, opening its first exclusive Mumbai store on December 29 and planning additional Mumbai and Delhi outlets. The move extends Titan’s jewellery portfolio as its core segment continues to report strong revenue and profit growth.

Why this matters

The beYon launch follows Titan's reported addition of 77 stores and 41% Q1 consumer-business growth. Recent Titan signals have also tracked the first Mumbai beYon store and its lab-grown diamond entry.

Store-opening activity is steady, with 1,390 signals recorded over the past 90 days; QoQ change was not provided.