Resurfacing a January 2023 move: Tanishq's US expansion plans after opening its first New Jersey store
Titan's jewellery brand Tanishq entered the US via a New Jersey outlet in January 2023 and was studying further locations, including Chicago. The company saw room to serve the Indian diaspora and tap broader interest in Indian jewellery across North America.
Tanishq entered the US with its first New Jersey store targeting the Indian diaspora and plans further expansion, including Chicago. Titan says the affluent diaspora and growing interest in Indian culture create significant opportunities for Indian retail brands.
Why this matters
The move revisits Tanishq's first New Jersey US store and Chicago plans, alongside recent signals on its global fashion, wedding and diamond-transparency agenda.
Store-opening is steady, with 1,377 signals recorded in the past 90 days.