Resurfacing a January 2023 move: Tanishq opened first US store in New Jersey, eyed Chicago expansion
Titan Company’s jewellery brand Tanishq entered the US with a New Jersey store back in January 2023, initially targeting affluent Indian-American shoppers while adapting its designs and formats for the wider North American jewellery market.
Tanishq, Titan’s jewellery brand, opened its first US store in New Jersey and plans expansion including Chicago. Targeting affluent Indian diaspora initially, it is adapting designs and store formats for America’s USD 60 billion jewellery market.
Why this matters
The move aligns with a recent signal on Tanishq’s US expansion plans after its New Jersey debut and with its stated wedding, diamond-transparency and global fashion agenda.
Store-opening signals are steady at 1,385 signals in 90 days; no QoQ change figure was provided.