Titan entered lab-grown diamonds with first beYon store in Mumbai, resurfacing a December move
Titan Company launched its first exclusive beYon lab-grown diamond jewellery store in Mumbai on December 29, with additional outlets planned in Mumbai and Delhi — a move now resurfacing.
Titan will enter lab-grown diamond jewellery through beYon, opening its first exclusive Mumbai store on December 29. The company plans further Mumbai and Delhi outlets, extending its jewellery portfolio beyond Tanishq, Mia and Zoya.
Why this matters
The beYon debut follows Titan's wider retail expansion, including 77 added stores as Q1 consumer-business growth reached 41%. The Mumbai lab-grown diamond entry has also appeared in two recent signals.
Store-opening is steady, with 1,387 signals in the past 90 days; QoQ change was not provided.