Titan's Lab-Grown Diamond Brand beYon and Its First Mumbai Store: Resurfacing a Late-December Move
Resurfacing news from December 29: Titan Company opened the first exclusive store for its lab-grown diamond jewellery brand, beYon, in Mumbai, with further outlets planned in Mumbai and Delhi.
Titan will launch beYon, its lab-grown diamond jewellery brand, with a first Mumbai store on December 29. It plans additional Mumbai and Delhi outlets, extending its jewellery portfolio beyond Tanishq, Mia and Zoya amid rising demand for diamond alternatives.
Why this matters
The move follows Titan's lab-grown diamond entry, previously signalled through beYon's Mumbai debut, and comes after Titan added 77 stores as Q1 consumer-business growth reached 41%.
Store openings are steady, with 1,395 signals recorded in the past 90 days.