Tanishq opens first US store in New Jersey, with Chicago expansion in view
Titan-owned Tanishq has entered the US with a New Jersey outlet and plans further expansion, including Chicago. The jewellery brand is initially targeting the Indian diaspora while adapting formats and designs for the broader North American market.
Tanishq opened its first US outlet in New Jersey and plans expansion including Chicago, targeting the Indian diaspora before wider consumers. Titan says the USD 60 billion US jewellery market offers significant opportunity for Indian retail brands, requiring localized formats and designs.
Why this matters
The move aligns with January 2023 signals covering Tanishq's first New Jersey US store and its plans to expand into Chicago, marking an early step in the brand's North American rollout.
Store openings are steady, with 1,394 signals tracked in the past 90 days; no QoQ figure was provided.