Titan's beYon Lab-Grown Diamond Retail Debut Resurfaces, Recalling First Mumbai Store Launch
Titan Company opened its first exclusive beYon lab-grown diamond jewellery store in Mumbai on 29 December, with additional outlets planned in Mumbai and Delhi — a move now resurfacing in discussion. The launch extends Titan's jewellery portfolio beyond Tanishq, Mia and Zoya into the growing diamond-alternative segment.
Titan will enter lab-grown diamond jewellery through beYon, opening its first exclusive Mumbai store on December 29. The company plans further Mumbai and Delhi outlets, extending its jewellery portfolio beyond Tanishq, Mia and Zoya amid rising demand for diamond alternatives.
Why this matters
The development aligns with recent signals revisiting Titan's December move to open its first beYon Mumbai store and its wider lab-grown diamond retail push.
Store-opening is steady, with 1,577 signals recorded in the past 90 days.