Tanishq's US growth push resurfaces with New Jersey store opening from February 2023
Titan Company's jewellery brand Tanishq opened its first US outlet in New Jersey back in February 2023 and was assessing further expansion, including Chicago. The brand tailored its assortment and store model for affluent Indian and South Asian consumers rather than replicating its India playbook.
Tanishq opened its first US store in New Jersey and plans further expansion, including Chicago. Titan sees major opportunity among affluent Indian and South Asian diaspora consumers but is adapting designs, formats and products rather than replicating its India model.
Why this matters
The signal reinforces Tanishq's US-entry pattern: prior signals said the brand eyed Chicago after its New Jersey debut, targeted US growth from that launch, and identified opportunity for Indian retail brands in the market.
Store-opening is steady at 1,567 signals in 90 days; no QoQ change figure was provided.