Tanishq eyed Chicago after debuting its first US store in New Jersey back in January 2023
Resurfacing a January 2023 move, Titan-owned jewellery brand Tanishq saw a diaspora-led opening in the US, following its New Jersey launch with plans for Chicago. The company adapted its assortment and store format after two years studying the North American market, before pursuing broader US consumers.
Tanishq, operated by Titan, opened its first US store in New Jersey and sees significant diaspora-led growth potential. The Indian jewellery brand plans to expand to Chicago, adapting products and store formats for US consumers before targeting the wider market.