Titan resurfaces December move to open first beYon lab-grown diamond store in Mumbai
Titan Company entered the lab-grown diamond jewellery market with beYon, opening its first exclusive Mumbai store on December 29 in a move now resurfacing. The retailer plans additional outlets in Mumbai and Delhi, extending its jewellery portfolio beyond Tanishq, Mia and Zoya.
Titan will enter lab-grown diamond jewellery through beYon, opening its first exclusive Mumbai store on December 29. It plans further Mumbai and Delhi outlets, extending its jewellery portfolio beyond Tanishq, Mia and Zoya amid growing demand for diamond alternatives.
Why this matters
The move follows recent signals on Titan's beYon lab-grown diamond retail push and its first Mumbai store, extending the group's jewellery portfolio beyond Tanishq, Mia and Zoya.
Store openings are steady, with 1,562 signals in the past 90 days; QoQ figures were not provided.