Titan entered lab-grown diamond jewellery with beYon's first Mumbai store, resurfacing a December move
Titan Company launched beYon, its lab-grown diamond jewellery brand, with its first exclusive store in Mumbai on December 29. The company plans additional beYon outlets in Mumbai and Delhi, extending its jewellery portfolio beyond Tanishq, Mia and Zoya.
Titan will enter lab-grown diamond jewellery through beYon, opening its first exclusive Mumbai store on December 29. It plans further Mumbai and Delhi outlets, extending its jewellery portfolio beyond Tanishq, Mia and Zoya amid growing demand for natural-diamond alternatives.
Why this matters
The opening follows recent signals that Titan's lab-grown diamond push had resurfaced and that beYon was preparing for a Mumbai debut, confirming the brand's entry into the category.
Store openings are steady, with 1,558 retail signals recorded in the past 90 days.