Titan resurfaces launch of lab-grown diamond brand beYon, with first Mumbai store opened December 29
Resurfacing a December 29 move, Titan Company entered the lab-grown diamond jewellery segment with beYon, opening its first Mumbai store that day. The retailer plans additional beYon outlets across Mumbai and Delhi, adding a new format alongside Tanishq, Mia and Zoya.
Titan is launching beYon, its lab-grown diamond jewellery brand, with a first Mumbai store on December 29. It plans further Mumbai and Delhi outlets, extending its jewellery portfolio beyond Tanishq, Mia and Zoya amid growing demand for diamond alternatives.
Why this matters
The move follows recent resurfaced signals on beYon's December 29 Mumbai debut. Titan also recently appeared in BofA's India buys alongside Eternal, Tata Consumer and Lenskart.
Store-opening activity is steady at 1,672 signals over the past 90 days; no QoQ comparison was provided.