Tanishq eyed Chicago expansion after opening its first US store in New Jersey, resurfacing a January 2023 move
Titan-owned jewellery brand Tanishq used its US debut to target the Indian diaspora first, then broader consumers. The brand saw opportunity in North America’s $60 billion jewellery market and planned market-specific products, formats and designs.
Tanishq entered the US with its first New Jersey store, targeting the Indian diaspora before expanding to mainstream consumers. Titan plans market-specific designs, formats and products, with Chicago among planned next locations.
Why this matters
Tanishq's Chicago plan aligns with prior signals on its first New Jersey US store, the subsequent Chicago move, and its view that the US can support more Indian retail brands.
Store-opening is steady, with 1,671 signals recorded in the past 90 days.