Titan's beYon lab-grown diamond entry resurfaces: first Mumbai store move from Dec 29

Resurfacing a December 29 move: Titan Company opened its first exclusive beYon lab-grown diamond jewellery store in Mumbai, with further outlets planned in Mumbai and Delhi. The new format expands Titan's jewellery portfolio beyond Tanishq, Mia and Zoya.

— Filed Sun, 2 Aug, 2026, 02:49 IST · Source Financial Express · BrandWagon · Updated

Titan is entering lab-grown diamond jewellery with beYon, opening its first exclusive Mumbai store on December 29. It plans further Mumbai and Delhi outlets, extending its jewellery portfolio beyond Tanishq, Mia and Zoya amid strong domestic jewellery growth.

Why this matters

The move follows recent signals resurfacing Titan's December 29 Mumbai beYon launch and BofA naming Titan among 18 India buys, highlighting attention on its lab-grown diamond expansion.

Store-opening is steady, with 1,669 signals in the past 90 days; no QoQ figure was provided.