Tanishq's first US store in New Jersey, with Chicago next: resurfacing a February 2023 move
Resurfacing a February 2023 development: Titan-owned Tanishq entered the US with a New Jersey store aimed initially at Indian-American shoppers. After a two-year market study, the jewellery brand was planning Chicago and further city expansion while adapting its assortment and store design for US preferences.
Tanishq opened its first US store in New Jersey, targeting the Indian diaspora, and plans expansion including Chicago. Titan says the US jewellery market offers significant opportunity, but the brand is adapting store and product designs for local consumer preferences.
Why this matters
The move builds on recent signals that Tanishq sees US potential for more Indian retail brands and that its New Jersey debut was followed by a Chicago expansion plan.
Store-opening is steady, with 1,667 signals recorded in the past 90 days.