Resurfacing a January 2023 move: Tanishq opened its first US store in New Jersey, with Chicago next
Titan Company’s jewellery brand Tanishq entered the US through a first store in New Jersey, initially targeting Indian-American shoppers before widening its appeal. The company sees room to grow in a North American jewellery market it estimates at $60 billion.
Tanishq entered the US with its first New Jersey store, targeting the Indian diaspora before expanding to cities including Chicago and the broader market. Titan says the USD 60 billion North American jewellery market offers significant opportunity for Indian retail brands.
Why this matters
The move aligns with recent signals describing Tanishq's New Jersey debut as a beachhead for wider US expansion and reporting that Chicago was in view after the opening.
Store-opening is steady, with 1,662 signals in 90 days; no QoQ change was provided.