Tanishq eyes US expansion after New Jersey debut, with Chicago in view
Titan-owned Tanishq has opened its first US store in New Jersey and is targeting the Indian diaspora before adapting designs and formats for the broader American market. The brand sees room to expand in a North American jewellery market estimated at $60 billion.
Tanishq has entered the US with its first New Jersey store, targeting the Indian diaspora before wider-market expansion. Titan plans US-specific designs and formats, and sees the USD 60 billion North American jewellery market as an opportunity for Indian retail brands.
Why this matters
The move follows signals on Tanishq's February 2023 New Jersey entry and its diaspora-led US expansion plans. It also extends the brand's recent product activity, including the Narumugai uncut diamond collection for South India.
Store-opening is steady, with 1,658 signals recorded in the past 90 days.