Titan resurfaces its beYon lab-grown diamond jewellery store launch in Mumbai
Resurfacing a December 29 move, Titan Company entered the lab-grown diamond segment with beYon, opening its first Mumbai store that day. The retailer plans additional beYon outlets in Mumbai and Delhi, extending its jewellery portfolio beyond Tanishq, Mia and Zoya.
Titan will launch beYon, its lab-grown diamond jewellery brand, with an inaugural Mumbai store on December 29. It plans further Mumbai and Delhi outlets, expanding beyond its existing jewellery portfolio as consumer demand for diamond alternatives grows.
Why this matters
The launch follows recent signals on Titan's lab-grown diamond jewellery push, including coverage of beYon's first Mumbai store opening in late December and Titan's retail entry into the segment.
Store openings are steady, with 1,631 signals recorded in the past 90 days.