Tanishq debuts Narumugai uncut diamond collection for South India
Titan-owned Tanishq has launched Narumugai, its first Open Polki collection featuring uncut diamonds, exclusively for South India during the Tamil month of Aadi. The range is aimed at regional demand for diamond jewellery, particularly in Tamil Nadu.
Titan-owned Tanishq launched Narumugai, its first uncut diamond Open Polki collection, exclusively for South India during the Tamil month of Aadi. The range targets regional demand for diamond jewellery, particularly in Tamil Nadu.
Why this matters
Tanishq’s Narumugai launch follows its US expansion pattern: after opening its first US store in New Jersey, the brand targeted Chicago. The South India-only collection shows a parallel effort to tailor offers to regional markets.
Retail-brand signals are accelerating, up +92,675% QoQ.