Tanishq targeted Chicago after opening its first US store in New Jersey
Resurfacing a February 2023 move, Titan-owned Tanishq had been planning further US expansion, including Chicago, after its New Jersey debut. The jewellery brand was targeting Indian and South Asian consumers while adapting assortments and store formats for the US market.
Titan’s Tanishq opened its first US store in New Jersey and plans expansion including Chicago, targeting Indian and South Asian diaspora consumers while adapting designs, products and store formats for the American market.
Why this matters
The plan follows Tanishq’s January 2023 first US-store opening in New Jersey. Related resurfaced signals also identified Chicago as the next target and pointed to a broader US expansion strategy.
Store-opening is steady, with 1,621 signals in 90 days; no QoQ change was provided.