Resurfacing a January 2023 move: Tanishq opened first US store in New Jersey, eyed Chicago next
Titan Company's jewellery brand Tanishq entered the US with a New Jersey store back in January 2023 and had plans to expand to cities including Chicago. The brand targeted Indian and South Asian diaspora shoppers in a North American jewellery market it estimated at $60 billion.
Tanishq, operated by Titan Company, opened its first US store in New Jersey and plans expansion including Chicago. The Tata jewellery brand sees significant opportunity among affluent Indian and South Asian diaspora consumers, adapting products and store formats for US preferences.
Why this matters
The move aligns with resurfaced signals on Tanishq's US expansion plan, including its Chicago ambitions after opening the first New Jersey store.
Store openings are steady, with 1,614 signals recorded in the past 90 days.